Week 10 EOC: what are the benefit VS features

The most important part and benefit of the charity event,  is parents and their children will be able to contribute to helping others just like them selves 's, by simply having fun and purchasing the products, that parent normally buy for them a the beginning of school, by doing so;  they will be helping other parents and children, helping other children to be success in life thru education and  "make something of themselves". Most parents that want their kids to be someone great in life,will go to the great lenght's to make sure their children are happy and successful. "Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products." An what a better way than to thank them by telling them that all the products they buy will benefit children and parents just like themselves.. The best part is that not only are they buying a product, but they are also buying clothes that usually they buy their kids every year before school begins, another feature is that parents and children get to be in contest for prices, which is priceless. FUN, FUN,FUN... kids get to enjoy their last summer vacation days  and parents get o relax, a bit too.... “Merely giving people what they want isn’t always enough. People want to be surprised; they want something that’s better than they imagined, something that stretches them in what they like.”¹⁴

Week 9 BOC: Top 5 summer hits

The number # 1 "call me maybe" carly  Rae Jepsen.  catchy song and funny !
number # 5 "lights"  Ellie Goulding's
Number # 2 "wide awake"   katy perry
Number # 3 "payphone"Marron 5
Number # 4 "somebody that used to know"  Goyte


Robbie Daw, writer for CNN, predicted in this article that 'Call Me Maybe' is not just a song for Summer 2012, but the song of 2012, despite tough competition from songs like Justin Bieber's 'Boyfriend' or 'Payphone' by Maroon 5. 'Call Me Maybe' currently sits at Number 1 on iTunes.

The words you've said every time you turn on the radio have finally been put in to a song: 'One more stupid love song, I'll be sick'. It'll be hard to go anywhere this summer without hearing Maroon 5's wildly popular song 'Payphone'. 

 'Lights' just recently dropped down from iTune's Top 10, earning a place at Number 12. Ellie Goulding's hit has 15 million views on YouTube and the songs upbeat tempo makes it perfect for a summer party.

 Hits like 'I Kissed a Girl', 'California Gurls', 'Teenage Dreams', and 'Last Friday Night (T.G.I.F)' have crowned Katy Perry as Summer-Song-Queen for the last few years and it's very possible that 'Wide Awake' will do it for her again.

 Gotye's hit spent 8 consecutive weeks as Number 1 on iTunes and has brought in a quarter of a billion views on YouTube. Because the song was released much earlier than the summer months, it won't go down as the song of the summer, but it will certainly be the song of the year and no summer playlist would be complete without it

Week 9 EOC: three great mission statements

Vince's mission statement is good, I feel no one should be ignored just because of their elderly, they have fouth for our country and they deserve something in return...  “perform good works in their own communities and their own lives.” (marketing: an introduction 10th edition)

  http://aspiringmusicianandnerd.blogspot.com/





 I really like  Kathryn mission statement its direct and and get to the point and helping out our military fits with my personal beliefs and my values.“Business and charity or public service don’t have to be mutually exclusive. In fact, when they come together, they can be very powerful.” (marketing: an introduction 10th edition )

 http://f35studio.blogspot.com/search/label/Final%20Project


As a person who has recently receive heart breaking news, my mother was diagnosed with cancer two weeks ago and I now that we as a family are going to be going to a tough time... and we know that we mite run into some financial problems, is good to know that Ryan wants to help out family who can be worst off then my family...  “do well by doing good”( marketing: an Introduction 10th edition)

http://marketingryan.blogspot.com/search/label/Final%20Project

Week 8 EOC: Creative content

My plan is to create a site,blog,twitter and face book account, and post a video content of the event for people to see... the point is to have people look at he content have them spread the word out and create awareness.. the blog will have basic information 

Implementation Evaluation Control

"Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.            My charity event will be implemented by turning the plans into action by holding the event hypothetically. The management of the event is important to having a successful Charity event for aiding the community of Nevada schools organization. The event  will have to be setup in a semiprofessional way, with professional management and have quality results and customer satisfaction. The whole idea of this event is to give people hope and let them have a good time.“Managing the marketing process requires the four marketing management functions shown in analysis, planning, implementation, and control.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Price

Price: In today's market the T-shirt and hooded prices, differ greatly depending on the design of product. There is large market for these products and no doubt the tween market is larger, so taking  different option in to consideration is important, First the product must be a product that can be purchase for resale on wholesale market prices, second the product's quality should reflect that of final sale price, for the target market, third the product should be adequate to the design process. In these case the product should be adequate for printing process on the T-shirt and Hoodies. base on my research the product that I will be selling is generally has a value of 3.00 to 5.00 dollars per product on the wholes sale market. Meaning that product does not have a design or logo, the product is plain, also the final sale price of my product in  general has value of 15.00 to 45.00 dollars on retail sale market, prices differs depending on the size,design and styles on the product. "A small percentage improvement in price can generate a large percentage in profitability. More importantly, as a part of a company’s overall value proposition, price plays a key role in creating customer value and building customer relationships. “Instead of running away from pricing,” says the expert, “savvy marketers are embracing it.” Marketing: An introduction to marketing page 4, chapter 9. For this project design doesn't not differ than those of my competitors, The design is a basic T-shirt however the products style is unique, and that is what I'll base my Final price on. There are two pricing marketing strategies and tactics to considered: Skimming- this envolves entering the market at a high price level and skimming off as much profit as possible. as competition enters the market the price level would be adjusted as necessary. Penetration- This is the opposite of skimming With this type of strategy a company sets the price low deliberately. a penetration policy encourages more customers to purchase the product, which increases the company's sales turnover and also its market share. I will be taking is the penetration  approach and considering this is the first time.. my Final price for the product will be to sell the T-shirts at a 10 to 15 dollars depending on the Graphic design on the tee, the hooded I will be taking a the skimming approach the product is more expensive and has a greater value to the customer.. so  I will be setting a set price for 25.00 dollars.
But for this project my plan is to get the product for free from local retail store donators and others. so the final price will most likely be cover the materials needed for the design printing process. "Price decisions must be coordinated with product design, distribution, and promotion decisions to form a consistent and effective integrated marketing program. Decisions made for other marketing mix variables may affect pricing decisions. For example, a decision to position the product on high-performance quality will mean that the seller must charge a higher price to cover higher costs" marketing: An introduction to marketing page18, chapter 9.

Distribution

Distribution: distribution is making a product readily available to potential customers at the time they are readily, willing and able to buy them. For this project the distribution "plays a small role" there is very little need for it, since the project or plan depends on donators, an it’s a first time "thing" in this case the distribution will mostly likely be from retail stores and some whole sale and person to person sale, day of event.. The most important Part of the 4 P's is the distribution channels, the quality of product can be the best and but if you don't have the correct distribution channels for the product to sell, then no one is going to able to purchase the product, Example: while a website is can potentially be successful, it can also be very challenging as a primary sale outlet for start-up brand in this case. Although the website can be somewhat successful the product needs other distribution channels. "Some of Progressive’s most innovative moves involve its channels of distribution. Whereas most insurance companies distribute their products to consumers via intermediary agents or direct-to-consumer methods, Progressive was one of the first companies to recognize the value in doing both. In the late 1980s, it augmented its agency distribution with a direct 800-number channel." marketing: An introduction to marketing 10 editions page 50 chapters 10.  For this project I've selected Multi-channel approach to distribution. Why? because it makes sense to have the product ready and available to the customer before the event, in case they don't want to deal with purchasing at the event or they simply just want to enjoy the day and not have to worry about having carry money for product other than food or other... it's customer convnience.First: method is to have the parents click on a link that takes them directly to a intermediary whole sale site were there able to purchase the product, second: the they can purchase the product directly by contact me thru my blog.  And I can delivery to them thru mail.  Third: is face to face purchase the day of the event. "Companies must do more than improve their own logistics. They must also work with other channel partners to improve whole-channel distribution. The members of a marketing channel are linked closely in creating customer value and building customer relationships. One company’s distribution system is another company’s supply system" marketing: an introduction to marketing page 44, chapter 10.