S.W.O.T Analysis

SWOT Analysis, is the over all evaluation of the companies, Strenghts,(S)  Weakeness, (W)  opportunities,(O)  threats (T).                                                                                                                          The  Strenght’s  of my event are that is held in a community church where community feels safe and secure with their children and they know that the charity event donations are mostly likely to go to the correct charity and is therefore a creditable source, and people are mostly likely to attended the event.. Some of the weaknesses of the charity event, however  will  mostly likely to come from people that are not willing to participated and or donate time or materials needed for the charity event, a limited range of material could existed, that's why I estimate a year to accomplish this mission. after all its a lot of work; but "great things take time". But another major advantage is that  parents and  returning students will be able to release some tension before going back to school. Parents will have another last opportunity to bond with their children before they go back to school and they will cherish those moments. as they see their children have fun.."Children may also have a strong influence on family buying decisions. The nation’s 36 million kids age 8 to 12 wield an estimated $30 billion in disposable income. They also influence an additional $150 billion that their families spend on them in areas such as food, clothing, entertainment, and personal care items. One recent study found that kids significantly influence family decisions about everything from where they take vacations to what cars and cell phones they buy" An Introduction: marketing 10 edition, page 19, chapter 5, another opportunity is a new product development. If any threats they will mostly likely come from people participant that are not following rules or that are not trust worthy  and we could end-up short of product sales and competitor could decrease same product designs to have an advantage in the market, all tho the project is to raise some awareness the goal is to get many people to come as possible, the whole idea is no sell lots of the products, but to actually have the parents become aware of the needs for the product ,  " Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction." An introduction: Maketing 10 edition page 3 chapter 1

Week 7 BOC: The Pitch

My pitch is to have a “Glow back to school festival” in 2013 at my church, the idea is to have our local area community to come have fun and contribute to helping others thru donations. My plan is to present the project to my church priest, in writing and have, him; say yes to it!  Then I will gather a few friends and family member that could help me with the festival. The fundraiser is to sell fabric products, during the festival. After getting permission from my church priest I will present my plan to as many of our local fashion retail stores as I can, and have them donate: T-shirts and Hats, or any other supplies they want to donate: for the event. Then I’ll gather all my Friends, family members etc, to donate as well. After all has been done. I will have my cousin donate his time and T-shirt printing machine. So we could print cool design’s on ( products ) hoodies,hats and T-shirts that people will enjoy and have fun with, like neon colors and hot pink and cool glow in the dark colors designs, I will have one my friend that is a graphic designer help me with the designs... I'll have large black lights posted around the  dancing area  were kids or anyone else can enjoy their glow clothes,  i will also post black lights in different area's of the church. All this and much more, for entertainment I bring my own DJ equipment and have a small dancing contest and award people with a free T-shirt,or hoddie hat or give away a free meal. I’ll have two people come sell food and have then contributed by donating some of the money to church… and everyone is happy. I’ll this work will be hard, I estimate that the whole project and for the festival will take a year long, but the reward will be great!  "when Swartz recently met with McDonald’s executives to pitch providing the fast-food giant with new uniforms, he didn’t bring along any designs. In fact, he didn’t even talk about clothing. Instead, he made an impassioned speech about how Timberland could help McDonald’s create a more unified, motivated, purposeful workforce that would benefit both the company and the world at large." marketing: an inntroduction to marketing page 37 chapter 16.  

Week 6 EOC: Me times x3

A product that defines me is Vans shoes, the first thing that defines my shoes is the simplicity of the product and the comfort of taking them off really quick ! and them come in many different colors, easy to wash, and they are affordable usually about 35 dollars. Before i used to buy all running shoes but they were always expensive and they only came in certain colors usually about 3 colors black, white and gra unlike the other shoes were the products try to have so much in so little, where they fail, vans succeded they  made it simple. “Staples: That was easy”( marketing: an Introduction 10th edition .                                                                                                                                                                                          

 As a music lover and a part-time DJ, and a full time student, I always carry with me my external hard drive, everywhere I go, for gigs, class projects or to simply transfer music or downloading. I used Western Digital  hard drive they are fast, durable,and easy to used. with a  1T bite external hard drive I don't Have to worry about the amount of memory that i am storing ! 




                                                                                                                                                                                                     
 Tide has always been part of my family's most sought after detergent because of its "Inter value" it not the brand that we like. It the quality of having the best liquid that going to the best job for us. It leaves our clothes smelling good, and the colors staying bright, I personally do not have an emotional attach to it but it does smell good ! “we are what we have.” Thus, in order to understand consumer behavior, the marketer must first understand the relationship between consumer self-concept and possessions.

Week 5 EOC: super bowl commercial

                                   
This super bowl tv commercial is awesome, it makes a good statement of how chevy trucks are strong, durable and long lasting.  the company used the Mayan calendar end of the world predictions of 2012, trend of the times. great marketing strategy, to make a bowl statement about their trucks. also funny!   Marketing has “historically been an exposure and intrusion practice—get in someone’s face and talk about the attributes of the brand, (Marketing: an introduction10th edition book.) The ad does just that it talks about the attributes strong, durable,and long lasting and the commercial scenes "back it up".  Good marketing companies know that they cannot serve all customers in every way. Instead, they need to focus their resources on the customers they can serve best and most profitably. The second marketing strategy question is “How can we best serve targeted customers                          ( Marketing:an Introduction 10th edition book.) This ad also does just that, it targets people who have close relationship to the product, in this case i think that the company is marketing consumer like myself, for example: truck drivers, construction workers, alcohol drinkers, sport lovers,and mostly guys. Tough trucks for guys, for tough situations ! is the point here. customer feel a close identity with product.

Week 4 EOC: Consumer VS business buying behaviour

In my option the analogy of the consumer market is like a hierarchy is made of big to small companies. GE is the top company in America they sell everything. But not directly to their consumers, but rather to their fellow business to business industrial and commercial companies, the major factors that influence buyer are emotional attachments, second the needs and third the wants. Maslow theory of needs gives us the perfect examples of how and why people buy, but the major difference between the consumer customer and buyers are the understanding of each individual needs. The buying decisions are much more complex. An average consumer buying a refrigerator might do a little online research and then pop out to the local Best Buy to compare models before buying one. In contrast, buying a batch of jet engines involves a tortuously long buying process, dozens or even hundreds of decision makers from all levels of the buying organization, and layer upon layer of subtle and not-so-subtle buying influences. (Marketing:  An introduction for education management Corporation’s page: 158). The adoption and diffusion of new products is the whether the consumer thinks the product is the right choice for his or her needs and whether to use it or not.                      The Major factor that influence buying behaviors are individual factors & environmental factors such as, organizations, interpersonal, individual, a detail demographic of buyers, But most importantly “the value” in what their buying.  The First process of business buying is the solution to a problem: recognizing the problem in-order to come up with the solution, product analysis: analyzing the product for customer value, proposal solicitation:  a marketing document that states the solutions and values to customers better that competing solutions final stage the performance review in which the buyer assesses the suppliers performance and provides feedback. 

Week 3 EOC: My Demographic

My demographic falls into the generation Y, technology wise, sophisticated and exposed to it all. Generation Y grew up with technology and rely on it to perform their jobs better. Nurtured and pampered by parents who did not want to make mistakes of previous generations, generation Y are confident, ambitious and achievement –oriented. They have high expectations of their employers, seek out new challenges and are not afraid to question authority. Generation Y wants meaningful work and a solid learning curve. The fast track has lost much of its appeal for generation Y who is willing to trade high pay for fewer billable hours, flexible schedules and a better work/life balance.” According to the experts”! For the most part I can relate to this generation and all said, most of my family is from the generation X except me and one of my brothers. we tend to be more ambitious and have high expectations from others and ourselves. I was born during the 80’s, I consider Generation Y, the technological generation and I take pride because of it. In a way I feel lucky to be a part of probably one the biggest changes in history, (internet)the  information age. My brothers from Generations X are fond on doing things with grace and take much pride on their accomplishments. From a marketing point of view, my brothers born in the Gen X in my opinion are more skeptical (not willing to try new things) and are thrift with their money. While I and my brother are a little more open to ventures (Business) and opportunities (On sale) especially with technology. We pride ourselves in achievements and are not afraid to lose money on ventures. “We use technology for this” In most part, all being said about generation Y is true and to certain extend. 

week 3 EOC: Making Good Money

Know A days, I think most American companies are following the TOMS marketing strategy.  Which is good for business, not to be negative, but how can we as the customers be credible of this trend of giving back to the community?  Especially with the big corporations.  This year ford announce that they will be giving to eco-charities, while saving fuel and land fill destined plastic water bottles all at the same time, for every customer who buys the new 2013 Ford fusion Hybrid, Ford energy plug in hybrid or focus electric car. Through REPREVE Give back program, Ford customers and supporters can help determine how the funds will be distributed among four non-profit organizations. To vote customers must “like” REPREVE on facebook and click the give back tab to get a passcode then go to http://www.repreve.com customers can vote for their favorite environmental cause and learn more about the authentic recycled fiber of choice. REPREVE is made from a hybrid blend of post industrial and post consumer waste. Each focus car interior seating contains the equivalency of 22 recycle plastic bottles made of (Polyethylene terephthalate) from my marketing point of view this is a great idea not only can a customer have a eco-friendly car but can also contribute to giving  back to the community in his or her purchase.  but still doesn't answers my question.