Target market stragegy

 Currently there are 1.9 million people in the city of Las Vegas, of that 309,749 are students and 42,231 are husband and wife with children under the age of 18.  plus: male household with children and no wife are 7,394, females with children no hubby are 16,599. The Market strategy here is for me to target the parents that only live in a certain area of town so I've narrow it down to zip code and school zoning area..  First I've  have included the schools that are near the area where the charity event will take be held second I restricted them to zoning and district, district B and part of district G zoning, there a total of 20 schools in the area and within a 5 mile radius of the event, there 3 high schools, 5 middle schools and 12 elementary schools around the area.. The total of number of students for the these schools, is 20,068 students, which makes-up 6.4 % percent of the students in Clark county district, the next step is to target my customer in this case students are my customer, however there parents are the medium to buying my product, "My target is lower class married woman with children from ages 5 to 18,  somewhat educated  and interst in reading" “The people with more education tend to have stable family structures with committed, involved fathers,” Ms. McLanahan said. “The people with less education are more likely to have complex, unstable situations involving men who come and go.”  New york times.                                  I did this research on parents and their buying habits, education and parenting experiences,  and allocate the number of parents that are near the school that are married and have children to narrow it down even more...  Mothers are also more likely to be highly involved in their children's schools, perhaps reflecting different employment patterns and work hours between mothers and fathers. Adolescents also report that they are more likely to attend a religious observance with their mother than their father.                              The reason why I did this research is because want to target parents that will go and that live around the area and they are more likely to go, and if they know that the event is close by.        
The Product Market strategy:  to be continued ....
 

Objective

The "Glow back to school festival"  objective is to have as many parent come to the festival, and raised awareness about children left behind because of  lack of income and support, the objective is to market to those parents that have a need and want their children to be better students. the objective is a blog were parents can make comments about school issues and other student programs that are available to students in the Clark county area. I will do research and make weekly posts of school issues and other programs. A blog were parents can talk about and comment about current school issues.“Growth is pure oxygen,” states one executive. “It creates a vital, enthusiastic corporation where people see genuine opportunity.” At the same time, a firm must be careful not to make growth itself an objective. The company’s objective must be to manage “profitable growth.” I  want the parent to know that the is not only about donation to charity, but having a say on what they want schools to do for their children. I will link this blog to Clark county school official websites the difference between the official website and a blog is that people parents and actually comment about things they don't like or dislike, I will then Foward this information to Clark county district, the opportunity here is for parents to talk about school and their children's well being in school.  But the primary objective of course is raise 2000 dollars to donate to charity. “contributing to a higher level of gracious living for those who are touched by our products and services.” marketing an introduction to marketing 10 edition page 7, chapter 2 

Business Mission statement

Mission statement: My mission is to help raise 2000 dollars to help student with low means of income and educational needs. To make sure that all of Nevada’s children are receiving the support they need to stay in school and graduate, we need to make sure that the education of our youth in Nevada is top priority. "Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs" marketing: An introduction to marketing 10 edition page 6 chapter 2..By having a charitable event at my local church I will be able to accomplished this important mission. I will help raise money to donate to the Communities In schools of Nevada organization, an organization that has helped thousands of students graduate. In Nevada, 133 students drop out of school every day, currently, fewer than 45 % of Nevada’s high school student graduate; for minorities it is fewer than one in three. My plan, to help out by  spreading awareness thru social media networks, I will begin by spreading the word out to my friends and family members thru face book to help promote more awareness to our Las Vegas community. By getting involved not only will I help make a difference in some life but the donators will also help contribute to this good cause. "Finally, a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create." Marketing: An introduction to marketing 10 edition, page7 chapter 2. 

S.W.O.T Analysis

SWOT Analysis, is the over all evaluation of the companies, Strenghts,(S)  Weakeness, (W)  opportunities,(O)  threats (T).                                                                                                                          The  Strenght’s  of my event are that is held in a community church where community feels safe and secure with their children and they know that the charity event donations are mostly likely to go to the correct charity and is therefore a creditable source, and people are mostly likely to attended the event.. Some of the weaknesses of the charity event, however  will  mostly likely to come from people that are not willing to participated and or donate time or materials needed for the charity event, a limited range of material could existed, that's why I estimate a year to accomplish this mission. after all its a lot of work; but "great things take time". But another major advantage is that  parents and  returning students will be able to release some tension before going back to school. Parents will have another last opportunity to bond with their children before they go back to school and they will cherish those moments. as they see their children have fun.."Children may also have a strong influence on family buying decisions. The nation’s 36 million kids age 8 to 12 wield an estimated $30 billion in disposable income. They also influence an additional $150 billion that their families spend on them in areas such as food, clothing, entertainment, and personal care items. One recent study found that kids significantly influence family decisions about everything from where they take vacations to what cars and cell phones they buy" An Introduction: marketing 10 edition, page 19, chapter 5, another opportunity is a new product development. If any threats they will mostly likely come from people participant that are not following rules or that are not trust worthy  and we could end-up short of product sales and competitor could decrease same product designs to have an advantage in the market, all tho the project is to raise some awareness the goal is to get many people to come as possible, the whole idea is no sell lots of the products, but to actually have the parents become aware of the needs for the product ,  " Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction." An introduction: Maketing 10 edition page 3 chapter 1

Week 7 BOC: The Pitch

My pitch is to have a “Glow back to school festival” in 2013 at my church, the idea is to have our local area community to come have fun and contribute to helping others thru donations. My plan is to present the project to my church priest, in writing and have, him; say yes to it!  Then I will gather a few friends and family member that could help me with the festival. The fundraiser is to sell fabric products, during the festival. After getting permission from my church priest I will present my plan to as many of our local fashion retail stores as I can, and have them donate: T-shirts and Hats, or any other supplies they want to donate: for the event. Then I’ll gather all my Friends, family members etc, to donate as well. After all has been done. I will have my cousin donate his time and T-shirt printing machine. So we could print cool design’s on ( products ) hoodies,hats and T-shirts that people will enjoy and have fun with, like neon colors and hot pink and cool glow in the dark colors designs, I will have one my friend that is a graphic designer help me with the designs... I'll have large black lights posted around the  dancing area  were kids or anyone else can enjoy their glow clothes,  i will also post black lights in different area's of the church. All this and much more, for entertainment I bring my own DJ equipment and have a small dancing contest and award people with a free T-shirt,or hoddie hat or give away a free meal. I’ll have two people come sell food and have then contributed by donating some of the money to church… and everyone is happy. I’ll this work will be hard, I estimate that the whole project and for the festival will take a year long, but the reward will be great!  "when Swartz recently met with McDonald’s executives to pitch providing the fast-food giant with new uniforms, he didn’t bring along any designs. In fact, he didn’t even talk about clothing. Instead, he made an impassioned speech about how Timberland could help McDonald’s create a more unified, motivated, purposeful workforce that would benefit both the company and the world at large." marketing: an inntroduction to marketing page 37 chapter 16.