Week 3 EOC: My Demographic

My demographic falls into the generation Y, technology wise, sophisticated and exposed to it all. Generation Y grew up with technology and rely on it to perform their jobs better. Nurtured and pampered by parents who did not want to make mistakes of previous generations, generation Y are confident, ambitious and achievement –oriented. They have high expectations of their employers, seek out new challenges and are not afraid to question authority. Generation Y wants meaningful work and a solid learning curve. The fast track has lost much of its appeal for generation Y who is willing to trade high pay for fewer billable hours, flexible schedules and a better work/life balance.” According to the experts”! For the most part I can relate to this generation and all said, most of my family is from the generation X except me and one of my brothers. we tend to be more ambitious and have high expectations from others and ourselves. I was born during the 80’s, I consider Generation Y, the technological generation and I take pride because of it. In a way I feel lucky to be a part of probably one the biggest changes in history, (internet)the  information age. My brothers from Generations X are fond on doing things with grace and take much pride on their accomplishments. From a marketing point of view, my brothers born in the Gen X in my opinion are more skeptical (not willing to try new things) and are thrift with their money. While I and my brother are a little more open to ventures (Business) and opportunities (On sale) especially with technology. We pride ourselves in achievements and are not afraid to lose money on ventures. “We use technology for this” In most part, all being said about generation Y is true and to certain extend. 

week 3 EOC: Making Good Money

Know A days, I think most American companies are following the TOMS marketing strategy.  Which is good for business, not to be negative, but how can we as the customers be credible of this trend of giving back to the community?  Especially with the big corporations.  This year ford announce that they will be giving to eco-charities, while saving fuel and land fill destined plastic water bottles all at the same time, for every customer who buys the new 2013 Ford fusion Hybrid, Ford energy plug in hybrid or focus electric car. Through REPREVE Give back program, Ford customers and supporters can help determine how the funds will be distributed among four non-profit organizations. To vote customers must “like” REPREVE on facebook and click the give back tab to get a passcode then go to http://www.repreve.com customers can vote for their favorite environmental cause and learn more about the authentic recycled fiber of choice. REPREVE is made from a hybrid blend of post industrial and post consumer waste. Each focus car interior seating contains the equivalency of 22 recycle plastic bottles made of (Polyethylene terephthalate) from my marketing point of view this is a great idea not only can a customer have a eco-friendly car but can also contribute to giving  back to the community in his or her purchase.  but still doesn't answers my question. 

week 2 EOC: Boston Consulting Group

Adoption of More Robust Wireless Networks and Phones, “All of these various  drivers are fueling the industry’s recent and projected expansion”  Maturing of the Consumer Base  According to the Entertainment Software Association, the average age of a gamer is 29 years old. This means that the average gamer has more disposable income than he had historically, when gamers were typically children.  Additionally, with more adults playing games, they will spend more years in the target demographic. This shift in demographics has led to an expansion of the market.2005 http://digitalstrategies.tuck.dartmouth.edu/assets/images/05_shah.pdf"while the release of next generation video game consoles,expected in the late 2012 and 2013, should rekindle interest in the more expensive console gaming market, the rise of the low-cost low margin mobile gaming market may act as weight on the overall gaming market,pulling revenue downward as consumers pay, in aggregate, less per hour of gaming entertainment" http://www.prweb.com/releases/2012/3/prweb9354607.htm In my opinion Physical games sale market growth will be a cash cow in the Near future and digital (Mobile) games will be Stars. Most importantly the company marketing strategies should heavily concentrate on how the companies are going provide future customers with an easier way for customer to make that connection to video games to make their products more marketable and available to all customers and not only those in a specific demographic, whoever wins this battle will mostly be the stars. Since lots people are out of work the companies should consider the lower income market and those with internet access or mobile phones that cannot afford to buy a $70 game. 

Week 1 EOC. Customer Service

The best customer Service I have received as been at Sam Ash Musician equipment store. I’ve been going there since 2009 and never look back, I used go to Guitar center because they had better selection on equipment but their customer service was “stinky”. So I decide to go to Sam Ash. I remember the first time I walk in through the doors I got a nice greeting with a smile and very friendly service. I was looking for DJ equipment for my business, amps, lights, DJ gear, and recording equipment. The person that worked there immediately attended me with a smile and a friendly voice and wasn’t trying to rush me into buying right away.  He asked about how I came to be a DJ and we talk about what I was looking for, and what was most suitable Equipment within my budget. I was there for a whole hour, but the guy there save a couple of hundred dollars that I knew I surely would off spend at Guitar center. I spend about twenty five hundred dollars. They’ve even help carry the stuff back to my truck. Went I got home I was very pleased with the customer service that I decide to go back the next week because I had a gig and I needed the appropriated cables for the equipment to work.  Went back the following week and spoke the same person and got the cables that needed but this time. I felt that the person was rushing me and trying to help some other customer at the same time. I didn’t go back for a few months or so, but when I did to my surprise no longer was that person who help me working there. Some else help me and was just as helpful and friendly as the other person the very first I was there. So I was please and have been going there for all my Audio needs ever since. To me, that is great customer service; been knowledgeable and friendly and not rushing customers to buy.        

Week 1 EOC. My Voice

Since the beginning of 19 century the Audio industry has been changing at a rapidly rate and hasn’t stop since. Today most audio devices, music instruments and musicians are well on their way to an even faster change. (Digital revolution) Music is a universal language in which most can relate to in one way or another without music in my opinion the world would be lost. As an audio professional I have always had a passion and commitment to work with music, "Music is change" Music is an expression of people, but most importantly the joy of expressing it, thru sound. I’ve always have had a passion for sound and arts ever since I was little boy. Been a part of this change is exciting and intriguing. Hi! My name is Abel and I am an Audio engineer professional, studying Audio production, I was "brought up" in Las Vegas. I enjoy listening to music and enjoy getting Involve in arts. I’m a DJ, Music producer and recently Audio professional. I've been Djing in for 8 years and been Involve in underground music scene since 1999. I’ve also promoted and worked in many underground music events since 1999. I’ve worked with GenX Events in 1997-2005 I’ve help set-up DJ stage props and promoted events and attended all their events.  I've also worked for Orion Production Company for 6 years a well-known Las Vegas production company. I’ve worked on different Music mixes for clients and DJ at many different events and private parties. I’ve also work on music mixing projects for several clients. Since 2009 I’ve been working on a monthly DJ mix that I record on CD’s and I give them out to friends and family members. Recently started placing the mixes on www.soundcloud.com for friends or other like mind people to hear. My most recent July 2012 mix includes a combination of Latin Percussion with fast rhythms, dark techno ambient sounds, melodic four to four beats and mostly Tech house synthetic sound. I have a music collection of 50,000 songs and adding, My DJ Music collection includes Dance,House,Techhouse,Techno,breaks,trance,Dubstep,HipHop,Top40,Electronica,Rock and musica en espanol and so much more… I work with Ableton Live, Pro-Tools 9, Serato Scratch live, Adobe CS5, and a Professional DJ Equipment set-up for live sound applications, for 250 person capacity venue. Two years ago I started my own DJ business, in which I been working on marketing and advertising. I have small, but establish clients that come to me on monthly bases. In the Near future I will be adding graphics arts and live sound production to my business. In the last 2 years I have been working on music production and Audio production. I am currently working on two house music songs and another DJ mix in which I will master and use as a Demo CD to future clients. The DJ Mix will contain a compilation of 2012 top 40 Latin music mixed with House Music and my very own remixes. I enjoy doing all this work and more… My aim is to satisfied my clients and to leave lasting memories, thru sound....