week 2 EOC: Boston Consulting Group

Adoption of More Robust Wireless Networks and Phones, “All of these various  drivers are fueling the industry’s recent and projected expansion”  Maturing of the Consumer Base  According to the Entertainment Software Association, the average age of a gamer is 29 years old. This means that the average gamer has more disposable income than he had historically, when gamers were typically children.  Additionally, with more adults playing games, they will spend more years in the target demographic. This shift in demographics has led to an expansion of the market.2005 http://digitalstrategies.tuck.dartmouth.edu/assets/images/05_shah.pdf"while the release of next generation video game consoles,expected in the late 2012 and 2013, should rekindle interest in the more expensive console gaming market, the rise of the low-cost low margin mobile gaming market may act as weight on the overall gaming market,pulling revenue downward as consumers pay, in aggregate, less per hour of gaming entertainment" http://www.prweb.com/releases/2012/3/prweb9354607.htm In my opinion Physical games sale market growth will be a cash cow in the Near future and digital (Mobile) games will be Stars. Most importantly the company marketing strategies should heavily concentrate on how the companies are going provide future customers with an easier way for customer to make that connection to video games to make their products more marketable and available to all customers and not only those in a specific demographic, whoever wins this battle will mostly be the stars. Since lots people are out of work the companies should consider the lower income market and those with internet access or mobile phones that cannot afford to buy a $70 game.