week 3 EOC: Making Good Money

Know A days, I think most American companies are following the TOMS marketing strategy.  Which is good for business, not to be negative, but how can we as the customers be credible of this trend of giving back to the community?  Especially with the big corporations.  This year ford announce that they will be giving to eco-charities, while saving fuel and land fill destined plastic water bottles all at the same time, for every customer who buys the new 2013 Ford fusion Hybrid, Ford energy plug in hybrid or focus electric car. Through REPREVE Give back program, Ford customers and supporters can help determine how the funds will be distributed among four non-profit organizations. To vote customers must “like” REPREVE on facebook and click the give back tab to get a passcode then go to http://www.repreve.com customers can vote for their favorite environmental cause and learn more about the authentic recycled fiber of choice. REPREVE is made from a hybrid blend of post industrial and post consumer waste. Each focus car interior seating contains the equivalency of 22 recycle plastic bottles made of (Polyethylene terephthalate) from my marketing point of view this is a great idea not only can a customer have a eco-friendly car but can also contribute to giving  back to the community in his or her purchase.  but still doesn't answers my question.