Distribution: distribution is making a product
readily available to potential customers at the time they are readily, willing and
able to buy them. For this project the distribution "plays a small
role" there is very little need for it, since the project or plan depends
on donators, an it’s a first time "thing" in this case the
distribution will mostly likely be from retail stores and some whole sale and
person to person sale, day of event.. The most important Part of the 4 P's is
the distribution channels, the quality of product can be the best and but if
you don't have the correct distribution channels for the product to sell, then
no one is going to able to purchase the product, Example: while a website is
can potentially be successful, it can also be very challenging as a primary
sale outlet for start-up brand in this case. Although the website can be somewhat
successful the product needs other distribution channels. "Some of
Progressive’s most innovative moves involve its channels of distribution.
Whereas most insurance companies distribute their products to consumers via
intermediary agents or direct-to-consumer methods, Progressive was one of the
first companies to recognize the value in doing both. In the late 1980s, it
augmented its agency distribution with a direct 800-number
channel." marketing: An introduction to marketing 10 editions page 50 chapters
10. For this project I've selected Multi-channel approach to
distribution. Why? because it makes sense to have the product ready and
available to the customer before the event, in case they don't want to deal
with purchasing at the event or they simply just want to enjoy the day and not
have to worry about having carry money for product other than food or other...
it's customer convnience.First: method is to have the parents click on a link
that takes them directly to a intermediary whole sale site were there able to
purchase the product, second: the they can purchase the product directly by
contact me thru my blog. And I can delivery to them thru mail. Third:
is face to face purchase the day of the event. "Companies must do more
than improve their own logistics. They must also work with other channel
partners to improve whole-channel distribution. The members of a
marketing channel are linked closely in creating customer value and
building customer relationships. One company’s distribution system is
another company’s supply system" marketing: an introduction to marketing
page 44, chapter 10.
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