Distribution

Distribution: distribution is making a product readily available to potential customers at the time they are readily, willing and able to buy them. For this project the distribution "plays a small role" there is very little need for it, since the project or plan depends on donators, an it’s a first time "thing" in this case the distribution will mostly likely be from retail stores and some whole sale and person to person sale, day of event.. The most important Part of the 4 P's is the distribution channels, the quality of product can be the best and but if you don't have the correct distribution channels for the product to sell, then no one is going to able to purchase the product, Example: while a website is can potentially be successful, it can also be very challenging as a primary sale outlet for start-up brand in this case. Although the website can be somewhat successful the product needs other distribution channels. "Some of Progressive’s most innovative moves involve its channels of distribution. Whereas most insurance companies distribute their products to consumers via intermediary agents or direct-to-consumer methods, Progressive was one of the first companies to recognize the value in doing both. In the late 1980s, it augmented its agency distribution with a direct 800-number channel." marketing: An introduction to marketing 10 editions page 50 chapters 10.  For this project I've selected Multi-channel approach to distribution. Why? because it makes sense to have the product ready and available to the customer before the event, in case they don't want to deal with purchasing at the event or they simply just want to enjoy the day and not have to worry about having carry money for product other than food or other... it's customer convnience.First: method is to have the parents click on a link that takes them directly to a intermediary whole sale site were there able to purchase the product, second: the they can purchase the product directly by contact me thru my blog.  And I can delivery to them thru mail.  Third: is face to face purchase the day of the event. "Companies must do more than improve their own logistics. They must also work with other channel partners to improve whole-channel distribution. The members of a marketing channel are linked closely in creating customer value and building customer relationships. One company’s distribution system is another company’s supply system" marketing: an introduction to marketing page 44, chapter 10.