Week 4 EOC: Consumer VS business buying behaviour

In my option the analogy of the consumer market is like a hierarchy is made of big to small companies. GE is the top company in America they sell everything. But not directly to their consumers, but rather to their fellow business to business industrial and commercial companies, the major factors that influence buyer are emotional attachments, second the needs and third the wants. Maslow theory of needs gives us the perfect examples of how and why people buy, but the major difference between the consumer customer and buyers are the understanding of each individual needs. The buying decisions are much more complex. An average consumer buying a refrigerator might do a little online research and then pop out to the local Best Buy to compare models before buying one. In contrast, buying a batch of jet engines involves a tortuously long buying process, dozens or even hundreds of decision makers from all levels of the buying organization, and layer upon layer of subtle and not-so-subtle buying influences. (Marketing:  An introduction for education management Corporation’s page: 158). The adoption and diffusion of new products is the whether the consumer thinks the product is the right choice for his or her needs and whether to use it or not.                      The Major factor that influence buying behaviors are individual factors & environmental factors such as, organizations, interpersonal, individual, a detail demographic of buyers, But most importantly “the value” in what their buying.  The First process of business buying is the solution to a problem: recognizing the problem in-order to come up with the solution, product analysis: analyzing the product for customer value, proposal solicitation:  a marketing document that states the solutions and values to customers better that competing solutions final stage the performance review in which the buyer assesses the suppliers performance and provides feedback.