Tide has always been part of my family's most sought after detergent because of its "Inter value" it not the brand that we like. It the quality of having the best liquid that going to the best job for us. It leaves our clothes smelling good, and the colors staying bright, I personally do not have an emotional attach to it but it does smell good ! “we are what we have.” Thus, in order to understand consumer behavior, the marketer must first understand the relationship between consumer self-concept and possessions.
Wednesday, August 15, 2012
Week 6 EOC: Me times x3
Tide has always been part of my family's most sought after detergent because of its "Inter value" it not the brand that we like. It the quality of having the best liquid that going to the best job for us. It leaves our clothes smelling good, and the colors staying bright, I personally do not have an emotional attach to it but it does smell good ! “we are what we have.” Thus, in order to understand consumer behavior, the marketer must first understand the relationship between consumer self-concept and possessions.
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