Wednesday, August 29, 2012

Promotion


Promotion  : A good strategy for getting parents and their children to attend is placing the product on the internet site. Today’s tweens expect to be able to easily access whatever information they desire concerning various products and services they wish to buy or investigate. The charity events product is ideal for placing it in the internet site were parents and their children can see online. According to many retail industries tweens girls are more likely to buy soft- good (clothes) brands than boys.   Beginning around the late 1990's and early 2000's, marketers started targeting children between the ages of 8-12 as a special segment of consumers who were dubbed "tweens." What they realized was that this age group, especially at the upper end, longed to be considered older, more sophisticated, and cooler. They no longer saw themselves as children, but they're not quite teenagers yet either. Marketers realized that they could carve out a whole separate niche for both products and media and increase their profits by targeting this age group.  The key to selling the product or product in the charity event is thru changing advertising and sale promotion. Increase exhibition coverage thru social networks,blog, face book, or website.  I’ll have a link were it says “click here to see my work or click here to see my urban designs”: for parents and tweens too view, while surfing the blog and facebook, they can look at the products before attending the event and hopefully then can get excited about the “glow” products that they want to wear the day of the event and the attendance “out-come” therefore can increase as well. My ideal quote for advertising would be: “Happy kid’s leads to bright students” with a picture of the parents and children wearing the product, for the promotional sale, I’ll have a dancing contest the day of the event and a free giveaways "Contests can create considerable consumer involvement: The “Create Dunkin’s Next Donut” contest generated 130,000 online creations.Contests, sweepstakes, and games give consumers the chance to win something, such as cash, trips, or goods, by luck or through extra effort. A contest calls for consumers to submit an entry—a jingle, guess, suggestion—to be judged by a panel that will select the best entries" marketing: an Introduction to marketing 10 edition, page42 chapter 13,

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