Promotion : A good
strategy for getting parents and their children to attend is placing the
product on the internet site. Today’s
tweens expect to be able to easily access whatever information they desire
concerning various products and services they wish to buy or investigate. The
charity events product is ideal for placing it in the internet site were
parents and their children can see online. According to many retail industries
tweens girls are more likely to buy soft- good (clothes) brands than boys. Beginning
around the late 1990's and early 2000's, marketers started targeting children
between the ages of 8-12 as a special segment of consumers who were dubbed
"tweens." What they realized was that this age group, especially at
the upper end, longed to be considered older, more sophisticated, and cooler.
They no longer saw themselves as children, but they're not quite teenagers yet
either. Marketers realized that they could carve out a whole separate niche for
both products and media and increase their profits by targeting this age group. The key to selling the product or product in the charity event is thru changing advertising and sale promotion. Increase exhibition coverage thru social networks,blog, face book, or website. I’ll have a link were
it says “click here to see my work or click here to see my urban designs”: for
parents and tweens too view, while surfing the blog and facebook, they can look
at the products before attending the event and hopefully then can get excited about
the “glow” products that they want to wear the day of the event and the
attendance “out-come” therefore can increase as well. My ideal quote for
advertising would be: “Happy kid’s leads to bright students” with a picture of
the parents and children wearing the product, for the promotional sale, I’ll
have a dancing contest the day of the event and a free giveaways "Contests can create considerable
consumer involvement: The “Create Dunkin’s Next Donut” contest generated
130,000 online creations.Contests, sweepstakes, and games give consumers the chance to win something, such as cash, trips, or goods, by luck or through extra effort. A contest calls for consumers to submit an entry—a jingle, guess, suggestion—to be judged by a panel that will select the best entries" marketing: an Introduction to marketing 10 edition, page42 chapter 13,
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