SWOT Analysis, is the over all evaluation of the companies, Strenghts,(S) Weakeness, (W) opportunities,(O) threats (T). The
Strenght’s of my event are that
is held in a community church where community feels safe and secure with their
children and they know that the charity event donations are mostly likely to go
to the correct charity and is therefore a creditable source, and people are
mostly likely to attended the event.. Some of the weaknesses of the charity
event, however will mostly likely to come from people that are
not willing to participated and or donate time or materials needed for the
charity event, a limited range of material could existed, that's why I estimate
a year to accomplish this mission. after all its a lot of work; but "great
things take time". But another major advantage is that parents and
returning students will be able to release some tension before going
back to school. Parents will have another last opportunity to bond with their
children before they go back to school and they will cherish those moments. as
they see their children have fun.."Children may also have a strong
influence on family buying decisions. The nation’s 36 million kids age 8 to 12
wield an estimated $30 billion in disposable income. They also influence an
additional $150 billion that their families spend on them in areas such as
food, clothing, entertainment, and personal care items. One recent study found
that kids significantly influence family decisions about everything from where
they take vacations to what cars and cell phones they buy" An
Introduction: marketing 10 edition, page 19, chapter 5, another opportunity is
a new product development. If any threats they will mostly likely come from
people participant that are not following rules or that are not trust
worthy and we could end-up short of
product sales and competitor could decrease same product designs to have an
advantage in the market, all tho the project is to raise some awareness the
goal is to get many people to come as possible, the whole idea is no sell lots
of the products, but to actually have the parents become aware of the needs for
the product , " Marketing is
managing profitable customer relationships. The twofold goal of marketing is to
attract new customers by promising superior value and to keep and grow current
customers by delivering satisfaction." An introduction: Maketing 10
edition page 3 chapter 1
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